A few weeks ago I have started my own firm. It is not a huge one. I would say this is rather small. We operate only in the local district and we provide one of those services which are highly needed and everyone uses from time to time. There is only 1 problem with that branch – the competition is really hard. Additionally, all competitors provide the same services at a similar price. In this industry, there is no space for different services neither for its variations.

There is also no possibility to leave a price as it is already on the verge of profitability. Therefore, it was clear that there was not many possibilities. Even if the service was great and an employee was super nice and supportive, there was a high probability that this customer doesn’t remember our name in a few weekd, when will be in need to use this service again. Earlier we even conducted a small research that confirmed it! In consequence, after many discussions and brainstorming in the office, we made a decision about 2 crucial issues.

To begin with, we need to to have a name which is extremely easy to remember thus clients can easily recall it every time when they need to use such service again. Nevertheless, that is not so easy as it could seem to be. Most of the companies have quite easy names. The main issue is that easy doesn’t necessarily equals to easy to remember. In consequence, we have made a decision to choose just 1 word. This word is directly connected with our industry and services. Actually, it is actually the first word that appears in your mind when you wonder about this type of services.

Secondly, we decided to create banners. But it was not just creating banners. Many companies have banners but it doesn’t necessarily mean that customers remember them and can recognize them. As I wrote, we wanted our clients totally remember us. In consequence, we didn’t try to speculate how to create a successful banner. We asked specialists in banner printing nyc sector on their suggestions. As a result, we obtained all info which we needed about how our name was supposed to be placed on the banner so this graphic is simple to recognize.

In the end, I am very happy to say that as a result of two above described methods, turnover of my company has increased by 20% within last 3 months!