The SFA software comrises a package of handy modules that allow you to direct the actions of sales and marketing at management tandard. It let managers and regional directors entire insight of sales data. SFA application give a possibilites to users to set and accounting goals and budgets of sales, control of activity of sales agents and settlement costs. The informations gathered in the system are exert by the SFA sales analysts, clerks of trade marketing and marketing departments.

Details from transactional systems swell Data Warehouse, which enables conducting multidimensional analysis (OLAP called. On-Line Analytical Processing) in very smart way, what is characteristic for Business Intelligence systems. Managers and analysts have a possibilites to easily aggregate, filter and sort sales details, choose interesting information and alter the perspective opinion of them. SFA software links selected functions of CRM systems that aid sales and marketing efforts take a look. Typical for this fellow of adoption is the prospect of "photo-shelf" and sending it to the sales manager.

Likewise popular are the modules that are used to manage rewiev and reap complaints from customers. The era of portable computers Pocket PC gone and in their place are more useful smartphones and tablets. New mobile applications for companies agents are accessible for Android, iOS (iPhone, iPad), Symbian, Windows Phone (used eg in Nokia and HTC) and BlackBerry. As a rule, SFA software is available in multifarious languages. Thanks to work offline mobile application synchronizes informations while you connect to the Internet. The buyer can gather bespeaks and carry out other tasks during the visit trade even if it is of besides the reach of GSM or Wi-Fi.

SFA systems are implemented in enterprise servers (on premisedue to reason) or can be consigned in the model application as a service (Software as a Service, SaaS). SFA applications can be connected with outer ERP and CRM systems used in corporation for business management, customer service and marketing activities. A sales representative can gain present and complete information about the availability of goods, new occasions and customer receivables. Orders collected with the use of mobile devices, can be directly sent to the ERP system of a corporations, or wholesale distributor.